Customer Cloning Is the Practice of Identifying the Key Characteristics

question 158

True/False

Customer cloning is the practice of identifying the key characteristics of a market segment and then identifying multiple geographic areas where the majority of the population possesses those characteristics.

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Definitions:

Cognitive Operations

Mental processes that involve the manipulation and transformation of information in problem solving and decision making.

Field-Independent

A cognitive style where individuals tend to be more analytical, succeeding in tasks that require breaking down a larger picture into its component parts without being influenced by the context.

Embedded Figures

Involves finding a simple shape or figure hidden within a complex background, testing perceptual organization and the ability to distinguish foreground from background.

External Referents

Refers to objects, events, or entities outside of a person's mind that are referred to by linguistic expressions or symbols.