The Text Describes Five Possible Patterns for Target Market Selection

question 69

Essay

The text describes five possible patterns for target market selection. Describe the pattern called selective specialization.

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Definitions:

Resellers

Businesses or individuals that purchase goods from manufacturers or wholesalers to sell them to the end consumer, often adding value through services or support.

Personal Selling

A form of direct marketing involving face-to-face interaction between a salesperson and a potential buyer to close a sale.

Order Taking

The process of recording or receiving orders for goods or services from customers.

Order Getting

The process of securing purchase orders from customers, often involving direct personal selling and negotiation.