When a Marketer Tries to Alter a Consumer's Beliefs About

question 30

Multiple Choice

When a marketer tries to alter a consumer's beliefs about a company's brand to get the consumer to rethink a purchase decision, the marketer is using ________.

• A) psychological repositioning
• B) competitive depositioning
• C) positioning
• D) repositioning
• E) biased positioning

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Definitions:

Quantity Demanded

The total amount of a good or service consumers are willing and able to purchase at a specific price point, during a certain time frame.

Price Change

A variation in the cost of a good or service, which can occur due to various factors like supply and demand or inflation.

Price Elasticity

A measure of how much the quantity demanded of a good responds to a change in the price of that good, indicating the sensitivity of consumers to price changes.

Quantity Demanded

The total amount of a good or service that consumers are willing and able to purchase at a specific price.