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Anderson and Narus have urged marketers to present flexible market offerings to all members of a segment.A flexible market offering consists of two parts.Which part contains the product and service elements that all segment members value
Individualized
Tailored or customized to meet the specific needs or preferences of an individual, particularly in contexts like healthcare or education.
Decision Maker
An individual responsible for making choices or deciding on matters within a specific context, such as healthcare or business.
Splint
A device used to support, immobilize, or protect a limb, bone, or joint that is injured.
Independent Intervention
Actions taken by a healthcare provider autonomously to address a patient's health needs, without the need for physician's orders.
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