Marketers from Which of the Following Are Most Likely to Use

question 6

Multiple Choice

Marketers from which of the following are most likely to use database marketing

• A) An airline
• B) A candy bar manufacturer
• C) A grand piano maker
• D) A toothpaste manufacturer
• E) None of the above would use database marketing.

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Definitions:

Knowledge, Skills, Abilities, and Other Characteristics (KSAOs)

The attributes required for successful performance in a job, including theoretical or practical understanding, learned capacities, innate capabilities, and other personal traits.

Tasks, Duties, Responsibilities (TDRs)

A comprehensive outline of the tasks, duties, and responsibilities associated with a particular job or position.

Work Flow Analysis

The study of the way work moves through an organization in order to improve efficiency and productivity.

Mental Demands

The cognitive and psychological efforts required by a job, including concentration, decision-making, memory, and problem-solving capabilities.