The Recipe for Internet Niching Success Is to ________

question 144

Multiple Choice

The recipe for Internet niching success is to ________.

• A) find a need and fill it
• B) choose a hard-to-find product that customers do not need to see and touch
• C) choose a low-budget product that is heavily demanded by Gen Y
• D) choose an exclusive product sold primarily to seniors
• E) find a product that has some attraction to a health-conscious market

Gain familiarity with tools and methods for navigating and visualizing KPIs, including performance dashboards and A/B testing.

Grasp the principles of setting and tracking SMART objectives.

Recognize the importance of advertising equivalency value (AEV) and social media equivalency in investment evaluation.

Understand the significance of design elements (e.g., call to action) in achieving high ROI in social media advertising.

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Definitions:

Win-Lose

A competitive situation or outcome in which one party's gain is exactly balanced by another's loss.

Motivational Theories

A set of theories in psychology that attempt to explain how people are motivated to achieve certain goals and how this motivation influences their behavior and performance.

Maslow

Refers to Abraham Maslow, an American psychologist known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization.

McGregor

Refers to Douglas McGregor, a social psychologist who proposed the X and Y theory, suggesting that there are two fundamental approaches to managing people.