If a Marketing Researcher Uses Such Names (Categories)as Blue Blood

question 82

Multiple Choice

If a marketing researcher uses such names (categories) as Blue Blood Estates,Winner's Circle,Hometown Retired,or Shotguns and Pickups when doing segmentation research,the marketing researcher is using ________ clusters.

• A) PRIZM
• B) geodemographic
• C) psychographic
• D) demographic
• E) VALS

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Definitions:

Sex-Role Spillover Theory

The concept that societal expectations about gender roles can influence behaviors and attitudes in contexts where they are irrelevant, such as the workplace.

Harassment

Involves aggressive pressure or intimidation, often in a repeated and unwanted manner.

Sex Object

Viewing a person solely in terms of their sexual attractiveness or function, often disregarding their humanity or personal agency.

Quid Pro Quo Harassment

A form of sexual harassment where job benefits are conditioned on sexual favors, or where a refusal leads to detrimental job consequences.