The Conversion Model Measures the Strength of Consumers' Psychological Commitment

question 51

Essay

The Conversion Model measures the strength of consumers' psychological commitment to brands and their openness to change.Identify and describe the four segments of brand users and the four segments of nonusers.

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Definitions:

Substitutes

Goods or services that can be used in place of one another, where the consumption of one increases when the price of the other increases.

Pork

Refers to the meat derived from domestic pigs, used for culinary purposes.

Inferior Goods

Goods for which demand decreases as the income of the consumer increases, being replaced by more expensive alternatives.

Income

Income refers to the earnings received regularly from employment or investment sources.