In Order to Successfully Develop Customer Reference Stories,firms Should ________

question 24

Multiple Choice

In order to successfully develop customer reference stories,firms should ________.

• A) state the customer's needs in compelling terms
• B) use very few direct customer quotes
• C) avoid referencing the barriers to satisfying customer needs
• D) describe the company's solution in terms of products and services
• E) focus on qualitative results

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Definitions:

Collateral

Assets or properties pledged by a borrower to secure a loan or obligation, ensuring the lender can recover the loaned funds in case of default by selling the collateral.

Debtor

is an individual or entity that owes money or an obligation to another party, known as the creditor.

Security Agreement

A legal contract that grants a lender a security interest in an asset, serving as collateral for a loan.

Secured Interest

A legal claim or a security interest granted by the debtor to the creditor over the debtor's property, ensuring the property serves as collateral for the repayment of a debt.