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In general, buyers review the product and its price rather than any other considerations about the seller as a buying decision is made.
Social Environment
The surrounding social conditions and cultural context in which individuals live and interact.
Individualistic Cultures
Cultures that emphasize personal achievements and individual rights, often promoting self-expression and independence.
Collectivistic Cultures
Societies that prioritize the goals and well-being of the group over individual achievement and identity.
Initiative
The capacity to assess and initiate things independently, often to take charge before others do.
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