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Of key interest to marketers are the major informational sources to which the consumer will turn and the relative importance of each.Which of the following would be considered to be an experiential information source
Observational Learning
A learning process through watching the actions of others and imitating those actions.
Physical Punishment
The use of physical force with the intention of causing a child to experience pain, but not injury, for purposes of correction or control.
Operant Conditioning
A method of learning that uses rewards and punishments to influence behavior.
Observational Learning
A learning process through watching others, retaining the information, and later replicating the behaviors that were observed.
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