As Part of the Buyer Selection Process, Buying Centers Must

question 10

Essay

As part of the buyer selection process, buying centers must decide how many suppliers to use. What might motivate a buyer to use multiple sources?

---

Definitions:

Fundamental Attribution Error

The inclination to focus too much on individual traits while overlooking the influence of the environment in assessing the actions of others.

Cultural Differences

The variations in practices, norms, and values among individuals from different backgrounds or societies.

Internal Causes

Internal causes are factors or conditions within an individual or entity that contribute to specific outcomes or behaviors.

Former Employer

An employer with whom an individual used to work in the past but no longer has a working relationship.