When a Consumer Makes the Final Decision on Which Brand

question 8

Multiple Choice

When a consumer makes the final decision on which brand to buy,he or she selects a brand from the ________ set.

• A) total
• B) awareness
• C) consideration
• D) choice
• E) belief

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Definitions:

Ghrelin

A hormone produced by the stomach that stimulates appetite and signals hunger to the brain.

Melatonin

A hormone produced by the pineal gland in the brain, primarily responsible for regulating sleep-wake cycles.

Leptin

A hormone produced by fat cells that helps to regulate energy balance by inhibiting hunger, which in turn diminishes fat storage in adipocytes.

Serotonin

A neurotransmitter in the brain that plays a key role in stabilizing mood, feelings of well-being, and happiness.