If a Consumer Is Persuaded to Buy a Product by a Message

question 127

Multiple Choice

If a consumer is persuaded to buy a product by a message that requires little thought and is based on an association with a brand's positive consumption experiences from the past,the consumer used a ________ to arrive at this purchase decision.

• A) central route
• B) peripheral route
• C) behavioral route
• D) subjective route
• E) objective route

Recognize the occurrence and implications of unconscious versus conscious attributions.

Learn about various effects related to expectations and perceptions, such as the Pygmalion and Golem effects.

Understand the factors influencing causal attributions, including consensus, distinctiveness, and consistency.

Acknowledge the role of attribution errors in organizational perception and decision-making.

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Definitions:

Generation Y

A demographic cohort also known as Millennials, typically defined as people born from the early 1980s to the mid-1990s to early 2000s.

Alley Cropping

An agroforestry practice where crops are planted between rows of trees to enhance productivity and environmental benefits.

Conventional Tillage

A farming practice that involves plowing the soil to prepare for sowing seeds, often leading to soil erosion and loss of nutrients.

Conservation Tillage

Agricultural practices that minimize the disruption of the soil's structure and composition, aiming to improve water absorption, reduce erosion, and enhance soil health, ultimately supporting sustainable agriculture.