A ________ Is a Set of Procedures and Sources Managers

question 128

Multiple Choice

A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment.

• A) marketing research system
• B) marketing information system
• C) product management system
• D) marketing intelligence system
• E) vertical system

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Definitions:

Sales Invoice

A document issued by a seller to a buyer, listing items or services supplied and specifying the amount due for payment.

Purchase Order

A formal document sent from a buyer to a supplier to authorize the purchase of products or services under specified terms and conditions.

Subsidiary Ledger

A detailed ledger that contains the individual accounts needed to support a specific general ledger account.

Accounts Payable

Liabilities of a business that are obligations to pay creditors for goods and services purchased on credit.