Marketers Use All of the Following Techniques to Convert a Low-Involvement

question 72

Multiple Choice

Marketers use all of the following techniques to convert a low-involvement product into one of high involvement EXCEPT ________.

• A) linking the product to some involving personal situation
• B) linking the product to some involving issue
• C) designing advertising to trigger strong emotions related to personal values or ego defense
• D) adding an important feature
• E) raising the price

---

Definitions:

Retina

A light-sensitive layer at the back of the eye that contains cells responsible for converting light into neural signals for vision.

Neural Tissue

Specialized tissue that makes up the nervous system, including the brain, spinal cord, and nerves, responsible for transmitting signals throughout the body.

Eyeball

The spherical part of the eye that contains the optic nerve, retina, lens, and other structures, enabling vision.

Ganglion Cells

Neurons in the retina of the eye, which gather information from receptor cells (by way of intermediate bipolar cells); their axons make up the optic nerve.