According to Herzberg's Two-Factor Theory, Satisfiers Will Make the Major

question 141

True/False

According to Herzberg's two-factor theory, satisfiers will make the major difference as to which brand the customer buys.

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Definitions:

Strengthens

To make or become stronger or more resilient, often used in the context of physical, emotional, or mental attributes.

Weakens

To diminish in strength, effectiveness, or power.

Primary Reinforcement

A stimulus that satisfies a basic biological need and inherently reinforces a behavior, such as food for hunger.

Continuous Reinforcement

A schedule of reinforcement in which every correct response is reinforced, leading to rapid learning but also rapid extinction of the behavior once reinforcement ceases.