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The midsize customers for most organizations receive good service, pay nearly full price for the products and services they purchase, and are often the most profitable.
Erikson
Erik Erikson, a developmental psychologist known for his theory on the psychosocial development of humans, emphasizing the impact of social interaction across the lifespan.
Neo-Freudian
Psychologists who accepted the basic foundations of Freud's theory but modified it to include social and cultural factors.
Karen Horney
A German psychoanalyst known for her theories on neurosis, feminine psychology, and the importance of cultural and social factors in personality development.
Feminine Psychology
An approach in psychology that focuses on issues of female development and the psychological differences between the sexes, often emphasizing nurturing and relational aspects.
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