Examlex
If a company finds that a consumer has chosen a competitive product over their company's offering, one way to get the consumer back could be by developing a strategy wherein the company "shifts the buyer's ideals" on one or more levels.
Primary Ideology
The fundamental set of beliefs and values that underpin and shape the culture and social structure of a society or group.
Material Contradictions
This term highlights the conflicting interests or characteristics inherent within the physical or economic aspects of society, leading to tensions or changes.
Historical Materialism
A Marxist framework that examines social and economic development through the lens of material conditions and class struggle, positing that economic base shapes societal superstructure.
Economic Production
The process of creating goods and services through the combination of labor, land, and capital.
Q3: Marketers are increasing being held accountable for
Q80: Identify three types of risk consumers might
Q101: Today,companies are increasingly concerned about customer defection.There
Q118: How is the expectancy-value model used in
Q123: In the brand resonance pyramid,the lowest level
Q134: Companies interested in market potential have a
Q136: A role consists of the activities a
Q141: In the buygrid framework model,where the major
Q149: How does consumer knowledge play a role
Q150: A housewife requests a new treadmill for