Examlex
In the brand resonance pyramid,the lowest level is associated with what is called salience.
Affection
A feeling of fondness or love toward someone, which can manifest through physical or emotional expressions.
Sex
Refers to the biological characteristics that define humans as female or male; this can also extend to sexual activity involving the arousal, pleasure, and sometimes reproduction between individuals.
Mutual Understanding
A reciprocal recognition and acceptance of each other's feelings, thoughts, and communications often forming the basis of effective communication and relationships.
Integrity
The quality of being honest and having strong moral principles; moral uprightness.
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