A Customer's Decision to Be Loyal or to Defect Is

question 65

Multiple Choice

A customer's decision to be loyal or to defect is the sum of many small encounters with the company.In order for all these small encounters to add up to customer loyalty,many companies,such as Joie de Vivre Hospitality,strive to create ________.

• A) a reward program
• B) a comprehensive customer database
• C) a branded customer experience
• D) strong word-of-mouth promotions
• E) a top-notch advertising campaign

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Definitions:

Leading Cause

The primary or most significant factor responsible for a specific outcome or condition, often used in contexts of health and disease.

Suicide

The deliberate act of taking one's own life.

Accidents

Unforeseen and unplanned events that result in harm, injury, or damage to people or property.

LDL Cholesterol Level

A measure of the low-density lipoprotein cholesterol in the blood, often referred to as "bad" cholesterol due to its association with an increased risk of heart disease.