One of the Don'ts of Questionnaire Construction Is to Ensure

question 51

Multiple Choice

One of the don'ts of questionnaire construction is to ensure that fixed responses do not overlap.Which of the following is the best illustration of a problem that this "don't" might cause

• A) A question has three possible responses: yes, no, or maybe.
• B) An income question asks for an income designation in one of the following income categories: $0-$20,000, $20,000-$40,000, or $40,000 and above.
• C) A consumer is asked to describe a recent event while driving.
• D) A consumer must describe a cartoon about buying a car.
• E) A consumer is asked whether or not he or she could spy on another consumer's shopping experience.

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Definitions:

Identity

The characteristics, qualities, beliefs, and expressions that define an individual or group.

Endowment Effect

A cognitive bias that causes individuals to ascribe higher value to things merely because they own them.

Irrational Escalation

The phenomenon where individuals increase their investment in a decision based on the cumulative prior investment, despite new evidence suggesting that the decision was probably wrong.

Fixed Pie

A misconception in negotiations where parties incorrectly believe that their interests are directly opposed, assuming that one party's gain is the other's loss.