The Aim of Customer Relationship Management Is to Keep the Costs

question 134

True/False

The aim of customer relationship management is to keep the costs of meeting and tracking consumers as low as possible.

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Definitions:

Media Investments

Financial commitments made in various media channels, such as television, digital, print, and radio, for the purposes of advertising and marketing.

Zero Moment Of Truth

The point in the buying process when a consumer researches a product before making a purchase decision.

Content Marketing

An approach in marketing that concentrates on producing and disseminating content that is both useful and relevant, aiming to engage and maintain a specific audience group.

Digital Image

A picture or graphic that is stored in a digital format, making it viewable on electronic devices.