When a Consumer Considers a Product or Service,he or She

question 61

Multiple Choice

When a consumer considers a product or service,he or she will choose whichever product or service delivers the highest ________.

• A) customer-perceived value
• B) customer-perceived cost
• C) consumer discount
• D) consumer relationship
• E) consumer synergy

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Definitions:

Communication

The process of transferring information, ideas, or feelings from one entity to another through verbal, written, or non-verbal means.

Inspirational Communication

The act of motivating or encouraging others through powerful and meaningful messages.

Emotion-provoking Words

Language chosen to elicit strong emotional responses from an audience, typically used to persuade or influence.

Conflict

A disagreement or dispute between individuals or groups due to differing needs, ideas, beliefs, values, or goals.