One Set of Consumers,during a Focus-Group Session,indicated That Dell Computers

question 137

Multiple Choice

One set of consumers,during a focus-group session,indicated that Dell computers reminded them of a surfer,Apple computers were equated to a mad scientist,and IBM computers to Scrooge from the Dickens's tale.Which of the following qualitative research approaches matches to the approach described above

• A) Projective techniques
• B) Visualization
• C) Brand personification
• D) Laddering
• E) Pyramiding

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Definitions:

Direct Provision

A system or method of supplying or delivering services and goods directly to the recipients or beneficiaries.

Counseling

A professional guidance process helping individuals, families, or groups in resolving personal or psychological problems.

Single-Subject Research Design

A research methodology that focuses on observing and modifying the behavior of a single participant through controlled conditions and intervention.

Baseline

A reference point or initial set of data used as a comparison for assessing changes or developments over time in studies, projects, or experiments.