Harrah's Has Used Effective ________ to Almost Double Its Share

question 85

Multiple Choice

Harrah's has used effective ________ to almost double its share of customers' gaming budgets by targeting offers to specific customer segments.

• A) customer relationship management
• B) customer lifetime value
• C) customer profitability analysis
• D) customer satisfaction analysis
• E) customer-value delivery

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Definitions:

Unconscious Mind

Part of the mind that is not immediately accessible to conscious awareness, containing thoughts, memories, and desires that lie outside personal consciousness.

Sigmund Freud

A neurologist and the founder of psychoanalysis, a method for treating psychological pathology by means of dialogue between a patient and a psychoanalyst.

Radical Behaviourism

A theory in psychology that emphasizes the external behaviors of people and their reactions on the environment, while dismissing thoughts and feelings as mere products of said behavior.

B F Skinner

An influential American psychologist known for his work in behaviorism and the development of the operant conditioning theory.