Phil Langston Has Just Ordered a Number of Expensive Executive

question 122

Multiple Choice

Phil Langston has just ordered a number of expensive executive gifts that he will be sending as an appreciation token to a select few customers from his client database.In which of the following ways is Mr.Langston most likely using his database

• A) To identify prospects
• B) To decide which customers should receive a new sales offer
• C) To deepen customer loyalty
• D) To avoid serious customer mistakes
• E) To beat the competition to a sale

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Definitions:

Future Outlay

Expected future expenditures or financial obligations.

Incremental Revenues

Additional income generated from a new action or decision, beyond what is currently being earned.

Allocated Fixed Costs

Allocated fixed costs are fixed costs that have been distributed among different departments or products based on a predetermined basis.

Variable Costs

Expenses that vary directly with the level of production or sales volume.