Some Marketers Prefer More ________ Methods for Gauging Consumer Opinion

question 68

Multiple Choice

Some marketers prefer more ________ methods for gauging consumer opinion because consumer actions do not always match their answers to survey questions.

• A) quantitative
• B) qualitative
• C) psychographic
• D) covert
• E) subliminal

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Definitions:

Equivalent Unit

A measure used in cost accounting to represent a portion of a product's costs when it is partially completed.

Finished Goods Inventory

The stock of completed products ready for sale at the end of an accounting period.

Cost of Goods Manufactured

The total production cost of goods completed during a specific period, including materials, labor, and overhead costs.

Direct Labor Usage

The total amount of labor directly involved in the manufacturing process, often used in calculating production costs and efficiency.