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A Marketing Manager Would Like to Ask a Few Simple

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Essay

A marketing manager would like to ask a few simple questions of his or her company's target market (a population).If the manager would like to ensure that every member of that population has an equal chance of being chosen for questioning,the manager would need to select which sampling method?


Definitions:

Workforce Diversity

The inclusion of a wide range of differences among employees in an organization, including race, gender, age, and cultural background.

Decision Making

The cognitive process of selecting a course of action from among multiple alternatives.

Team Performance

The level of productivity, efficiency, and quality achieved by a group working together towards common goals or tasks.

Contingency Anchor

A concept in decision-making and planning that deals with uncertainties by identifying and preparing for potential variations from expected outcomes or conditions.

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