One of the Difficulties of Using Chat Rooms and Blogs

question 84

Multiple Choice

One of the difficulties of using chat rooms and blogs to collect competitive intelligence is that ________.

• A) their unstructured nature makes it difficult for marketers to find relevant messages
• B) people are generally unwilling to share their perspective on products and services without being paid for them
• C) they constitute a very expensive form of market research
• D) it is difficult to access chat rooms and blogs because of privacy issues
• E) All of the above are difficulties experienced when using chat rooms and blogs to collect competitive intelligence.

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Definitions:

Coefficient of Multiple Determination

A statistical measure that represents the proportion of variance in a dependent variable that can be predicted from multiple independent variables.

Regression Sum of Squares

A measure of the variability explained by the regression model, calculated as the sum of the squared differences between the predicted values and the mean of the dependent variable.

Total Sum of Squares

A statistical measure representing the total variation or spread of a dataset from its mean, used in various statistical models to assess the explanatory power of predictors.

Coefficient of Determination

A statistical measure that represents the proportion of the variance for a dependent variable that's explained by one or more independent variables in a regression model.