The ________ Is the Central Instrument for Directing and Coordinating

question 83

Multiple Choice

The ________ is the central instrument for directing and coordinating the marketing effort.

• A) strategic plan
• B) marketing plan
• C) tactical plan
• D) customer-value statement
• E) corporate mission

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Definitions:

Human Resource Management

The strategic approach to the effective and efficient management of people in an organization to help it gain a competitive advantage.

Above-Market Wages

Compensation levels that exceed the average pay rate within a specific industry, sector, or geographical area.

Job Security

The assurance or probability that an individual will keep their job without the risk of becoming unemployed.

Union Substitution

Strategies or practices implemented by an organization intending to make the formation of a labor union unnecessary by addressing worker needs directly.