Marketing Has Been Described Being Both an "Art" and a "Science

question 144

Essay

Marketing has been described being both an "art" and a "science. Discuss the differences and similarities between these two marketing thrusts. Provide your theoretical response and a "real-life" example where you have seen both processes work effectively at creating customer value and loyalty.

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Definitions:

John Trumbull

An American artist known for his historical paintings, particularly those that capture scenes from the American Revolutionary War.

American Revolution

The period (1765-1783) during which the thirteen American colonies fought for and gained independence from British rule.

Hamilton's Concept

Refers to Alexander Hamilton's financial policies designed to stabilize the American economy, including the creation of the national bank and assumption of state debts by the federal government.

Republican Man

A term that references the ideals of Republicanism in the context of American politics and society, historically highlighting civic virtue and participation.