A Number of Companies-Including the Body Shop,Ben & Jerry's,and Patagonia-Have

question 79

Multiple Choice

A number of companies-including the Body Shop,Ben & Jerry's,and Patagonia-have achieved notable sales and profit gains by adopting and practicing a form of the societal marketing concept called ________,by which a company with an image,product,or service to market builds a relationship or partnership with a cause,or a number of causes,for mutual benefit.

• A) social marketing
• B) environmental marketing
• C) cause-related marketing
• D) benefit marketing
• E) responsible marketing

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Definitions:

Implicit Leadership

The concept that leadership qualities are largely based on unconscious beliefs, biases, or assumptions.

Leadership Antiprototype

An individual who embodies the opposite qualities of what is traditionally viewed as effective leadership, often lacking in vision, inspiration, or ethical standards.

Tyranny

A form of government in which a single ruler holds absolute power and often uses it in a cruel or oppressive way.

Apprising

Influence tactic in which influence agent explains how carrying out a request or supporting a proposal will benefit the target personally, including advancing the target’s career.