Illustrate the Differences Between a Reactive Market Orientation and a Proactive

question 129

Essay

Illustrate the differences between a reactive market orientation and a proactive marketing orientation.Give an example of a company that uses a proactive marketing orientation

---

Definitions:

Older Children

Older children refers to youths who are in the middle childhood phase, typically between the ages of 6 and 12, displaying advanced cognitive and physical development compared to younger children.

Operant Conditioning

A method of learning that employs rewards and punishments for behavior, which increases or decreases the likelihood of a behavior being repeated.

Young Children

A phase of early childhood encompassing the ages from infancy through early elementary years, typically considered to be ages 2-6.

Reinforcer

In behaviorism, any event that strengthens or increases the likelihood of a behavior being repeated.