Cannibalization Is Not a Concern for Traditional Retailers Who Also

question 143

True/False

Cannibalization is not a concern for traditional retailers who also operate an e-commerce site because the two locations attract completely different markets.

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Definitions:

Consumer Behavior

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

Mental Processes

The internal, cognitive mechanisms by which individuals perceive, think, understand, decide, and remember information.

Social Processes

Patterns of social interactions and behaviors among individuals and groups, shaping societal norms and relationships.

New-Car Buying

The process of researching, locating, and purchasing a brand-new vehicle, typically involving comparison of models, test drives, and negotiation of terms.