Which of the Following Should Be the First Step in Distribution

question 160

Multiple Choice

Which of the following should be the first step in distribution planning?

• A) identifying the channel leader
• B) determining a distribution budget
• C) developing distribution objectives
• D) evaluating the internal and external environments
• E) determining the desired level of distribution intensity

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Definitions:

Social Problems

Issues that adversely affect the well-being of a significant number of people in a society, and that are often the subject of public debate and policy efforts.

Excuse

An explanation offered as a reason or justification for a fault or offense.

Misperceptions

Incorrect interpretations or understandings of a situation, person's words, or the world.

Ethics

The expression of the standards of right and wrong based on conduct and morals in a particular society.