In Which Step of the Selling Process Are Salespeople Most

question 70

Multiple Choice

In which step of the selling process are salespeople most likely to take advantage of multimedia technologies to support their verbal message?

• A)prospect
• B)preapproach
• C)follow-up
• D)qualify
• E)sales presentation

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Definitions:

Accounts Receivable

Money owed to a company by its clients or customers for goods or services that have been delivered but not yet paid for.

Cost of Goods Sold

An expense representing the total cost of materials and labor directly associated with the production of goods sold by a business.

Merchandise Inventory

The goods a company intends to sell to customers that are considered current assets on the balance sheet.

Gross Profit

The difference between sales revenue and the cost of goods sold before deducting overheads, payroll, taxation, and interest payments.