A New Trend in Promotions Is the Use of Technology

question 72

True/False

A new trend in promotions is the use of technology to replace personal selling.

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Definitions:

Discount Period

The time period between the date of sale and the due date, during which a payment may be made at a reduced rate.

Capital Investment

Funds spent by a company to acquire or upgrade physical assets such as buildings, machinery, or equipment to boost its long-term revenue and profitability.

Recovery

The process of regaining possession or control of something lost or taken away, or the period of economic rebound following a recession or downturn.

Cash Payback Period

The time period required for an investment to generate cash flows to recover the initial investment cost.