What Is the Relationship Between Personal Selling and the Marketing

question 141

Essay

What is the relationship between personal selling and the marketing push strategy?

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Definitions:

Prospect Objections

Reservations or issues raised by potential customers that must be addressed by a salesperson to facilitate a sale.

Stalling Technique

A method used by buyers or sellers to delay decision-making or actions, often to negotiate more favorable terms or to gain more information.

Planning for Objections

Preparing responses to potential objections or concerns a client might raise during the sales process.

Objection Pre-Emption

A sales strategy where potential objections are anticipated and addressed before the customer raises them.