A Supermarket Chain Wants to Quickly Inform Loyal Customers Who

question 19

Multiple Choice

A supermarket chain wants to quickly inform loyal customers who are close to one of the chain's locations of short-term price cuts.Which of the following would be the most effective media vehicle for the chain?

• A)mobile advertising
• B)newspaper
• C)cable television
• D)directory
• E)brand placement

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Definitions:

Objections

The concerns or reasons customers offer for not buying a product.

Sales Presentation

A pitch or a demonstration designed to persuade a potential buyer or client to purchase a product or service.

Order-Getters

Sales personnel whose main function is to establish and nurture relationships with new customers, often utilizing persuasive skills to secure orders.

Order-Takers

Sales personnel whose primary job is to take orders from buyers rather than actively selling or persuading.