Which of the Following Is the Responsibility of an Advertising

question 101

Multiple Choice

Which of the following is the responsibility of an advertising agency's media planner?

• A) recruiting new clients through different media outlets
• B) deciding where, when, and how often an advertisement will appear
• C) crafting interesting messages that convey a client's marketing objectives
• D) analyzing research about consumers to develop sensible advertising objectives
• E) serving as the primary liaison between the client and its publics

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Definitions:

Eye Contact

The act of looking directly into another person's eyes, which is important in communication for establishing trust and engagement.

Honesty

The quality of being truthful, transparent, and free from deceit or fraud in one's actions and statements.

Culture

A collective framework of symbols, beliefs, attitudes, values, expectations, and standards for conduct.

Generation Z

Describes the demographic cohort following Millennials, typically born between the mid-1990s to early 2010s, known for their digital nativity.