Apple Recently Ran Ads Featuring Real People Who Had Switched

question 71

Multiple Choice

Apple recently ran ads featuring real people who had switched from Microsoft Windows-based PCs to Macs.When companies use people,actors,or sports celebrities to express the product's effectiveness,what kind of execution format is being used?

• A)testimonial
• B)lifestyle
• C)comparative
• D)unique selling proposition
• E)slice of life

---

Definitions:

Car Loan

A financial loan specifically used to purchase a car, typically secured against the vehicle itself and paid back over a set period.

First Payment

The initial payment made in a series of payments, commonly referring to the first installment of a loan or lease.

Compounded Semi-Annually

Calculation of interest where the amount is recalculated and added to the principal every six months.

First Three Years

The initial period of time covering three consecutive years, often cited in contexts of growth, development, or performance assessment.