Which of the Following Statements About Radio as an Advertising

question 52

Multiple Choice

Which of the following statements about radio as an advertising medium is true?

• A) Radio advertising is typically quite expensive.
• B) National radio advertising opportunities are simple to purchase.
• C) One advantage of radio advertising is its flexibility.
• D) Radio prohibits the use of segmentation strategies.
• E) Radio is defined as a place-based medium.

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Definitions:

Efficiency

The ability to achieve a desired result without wasted energy or effort.

Government Agencies

Public organizations at the local, state, or national level that implement government policies, provide services, and enforce regulations.

Nonprofit Firms

Organizations that operate for purposes other than generating profit, typically focusing on social, educational, or charitable activities.

Buying Objective

The goals or aims that guide a consumer's or organization's purchasing decisions, including considerations like quality, cost, and convenience.