Which of the Following Would a Consumer Be Most Likely

question 14

Multiple Choice

Which of the following would a consumer be most likely to consult just before making a purchase decision?

• A)television
• B)a directory
• C)out-of-home media
• D)radio
• E)branded entertainment

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Definitions:

Freight-Out

Costs associated with shipping products to customers, typically classified as a selling expense.

Interest Expense

The cost incurred by an entity for borrowed funds, which is considered a non-operating expense on the income statement.

Gross Profit

The revenue a company retains after subtracting the expenses related to the production and sale of its goods or the provision of its services.

Operating Expenses

Recurring expenses related to the normal operations of a business, such as salaries, rent, utilities, and marketing costs, excluding the cost of goods sold.