Which of the Following Is True About a Continuous Advertising

question 82

Multiple Choice

Which of the following is true about a continuous advertising schedule?

• A)It is less difficult to evaluate than a pulsing schedule.
• B)It reduces a firm's need for public relations.
• C)It is much less expensive than a flighting schedule.
• D)It can lead to advertising wear-out.
• E)It is more effective than a pulsing schedule for seasonal products.

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Definitions:

Cancer

A disease characterized by the uncontrolled growth and spread of abnormal cells in the body.

Malignant Cell Growth

The uncontrolled proliferation of cells that leads to the development of cancer, capable of invading and destroying surrounding healthy tissues and organ.

Psychological Factors

Elements of an individual's psychological makeup, such as attitudes, emotions, or motivations that can influence behavior.

Cancer

A disease characterized by the uncontrolled division of abnormal cells in a part of the body.