Which of the Following Is a Strategy That Involves a Company

question 97

Multiple Choice

Which of the following is a strategy that involves a company "ambushing" consumers with promotional content in places consumers would typically not expect to see information about a product or service?

• A)sales promotion
• B)guerrilla marketing
• C)sponsorships
• D)internal PR
• E)crowdsourcing

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Definitions:

Rivals

Rivals are competitors within the same industry or market vying for the same customer base or resources, often engaging in competitive strategies to gain an advantage.

Purely Competitive Producer

A firm operating in a market where there are many buyers and sellers dealing in homogeneous products, with no single entity having significant market control.

Economic Profit

The difference between total revenue and total costs, including both explicit and implicit costs, representing the financial gain in excess of opportunity costs.

Brand Name

The name given to a product or service by its company to distinguish it from competitors' offerings, often protected as a trademark.