________ Is the Promotional Tool Used to Build Interest in or Encourage

question 104

Multiple Choice

________ is the promotional tool used to build interest in or encourage purchase of a good or service during a specified period.

• A) A patronage reward
• B) A segmented promotion
• C) Advertising
• D) Public relations
• E) Sales promotion

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Definitions:

Closing Prices

The final price at which a security is traded on a given trading day, used for record-keeping and performance evaluation.

Decrease Percentage

The rate at which a quantity diminishes in comparison to its original value.

Sole Proprietorship

A business that is owned by one person.

Public Corporation

A corporation where any person can purchase a share of stock in the corporation.