An Ad for Mongoose Mountain Bikes Shows a Serious Biker

question 87

Multiple Choice

An ad for Mongoose mountain bikes shows a serious biker traversing remote and rugged but beautiful terrain and states, "There are places that are so awesome and so killer that you'd like to tell the whole world about them. But please, don't." This ad uses the ________ appeal.

• A) slice-of-life
• B) lifestyle
• C) fear
• D) testimonial
• E) straight-forward

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Definitions:

Adulthood

The stage of life following adolescence, where an individual is considered legally and socially responsible and typically shows mature behavior.

Hurried Child

Refers to children pushed into behaving in ways that are socially or educationally advanced for their age, often leading to undue stress.

American Boy

A term that can refer to a male child or young man from the United States.

Puberty

The developmental stage in humans during which physical growth and sexual maturation occurs, marking the transition from childhood to adulthood.