Examlex
Pulsing means scheduling ads evenly over a given period of time.
Cash Payback Method
A capital budgeting technique that calculates the time needed to recoup the cost of an investment, based on cash inflows.
Net Cash Inflows
The amount of cash that a company receives minus the cash it spends over a period.
Cash Payback Method
The cash payback method is a capital budgeting technique that calculates the time needed to recoup the cost of an investment based on its expected cash flows.
Period
A length of time during which a series of events or an action takes place or is completed.
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