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How are technological devices such as digital video recorders (DVRs),TiVo,and iPods having an effect upon advertising in the television industry?
Market Price
The current price at which a good or service can be bought or sold in a marketplace.
Marginal Cost
The change in total cost that arises when the quantity produced is incremented by one unit.
Downstream Division
Pertains to the part of a corporation involved in the refinement, processing, and sale of the end products derived from raw materials.
Transfer Price
The price at which divisions of a company transact with each other, often used for budgeting and tax purposes.
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